Ignominious

/ˌɪɡnəˈmɪniəs/ adjective hard

Bringing public shame or disgrace, especially through a humiliating failure.

The team suffered an ignominious defeat, losing by sixty points on their home court.

Memory Trick

From Latin 'nomen' (name) plus a negating prefix — something ignominious costs you your good name, publicly and shamefully.