Upbraid

/ʌpˈbreɪd/ verb medium

To criticize or scold someone sharply for something they did wrong.

The coach upbraided the team for their lack of effort in the second half.

Memory Trick

Upbraid comes from an old root related to weaving or pulling sharply, the same family as 'braid' -- picture someone braiding all your mistakes into one tight, harsh scolding delivered at once.